Yūbi Blonde - siero neutralizzante termoprotettivo

Love it

I'm in love with this product. It smells so good and I love that it helps keep my blonde blonde!

Must have for blondes!

If you haven’t tried this product yet, you need too! I have very thin and very fine hair and I use this daily! It does not weigh your hair down or make it look greasy which is hard to find in serums I feel. The yellow-ness stays away from my hair significantly longer with this. I have recommended this to every blonde I know because I love it!

love this product

I love the heat serum. it keeps my hair healthy and moisturized and looking it's best.

Extraordinary, perfect product.

Shu Uemura is known for the quality of its products and this one is no exception. I was lucky enough to have this product to test on my bleached blonde hair. What a pleasure! The first thing I liked was the fragrance released, it's delicate and very pleasant. I was immediately charmed. The Yubi Blonde Anti-Brass Heat Protecting Purple Serum bottle and the pump allow you to dose the amount you want very well. From the 1st use, this serum leaves hair shiny, hydrated, and soft! It is a leave-in serum product that is very easy to use, just a little product is needed for an exceptional result. The texture melts very quickly in the damp hair and spreads very easily. Very little product is enough. Afterward, the comb slides much more easily, and after the hairdryer, I find my hair like when I leave the hairdresser: smooth, shiny, with beautiful blond highlights. It hydrates and nourishes my dry ends and adds shine to my dull hair, color is enhanced while protecting my hair from blow dryer heat, resulting in shiny, nourished, shiny hair. I am surprised by the effectiveness of this serum that neutralizes the yellowness of the hair from the first use. I noticed a real effectiveness, the yellow is immediately neutralized and does not leave the hair greasy or heavy. Extraordinary, perfect product.

Must have for blonde hair!

What more can I say about this product other than it is amazing! I use it after every shower and it keeps my hair from frizzing, turning brassy, and works wonders when I use any type of heat. It keeps my hair shiny and never dull! Also it smells great!

Yubi blonde anti brass purple Serum Works GREAT!!!

I use this product once a week and only have to use a very small amount. I use one pump and rub it together in my hand. I put it in my hair avoiding my roots and it works great. This really takes care of any brassiness in my hair. I like the smell and how it works, definately a must have in my color care routine.

Worth every penny!

I've used this product for about a month now, and I've noticed my hair is so vibrant and shiny! It feels and looks healthier. I'm recommending this to all of my friends!

This product is a middle of the line purple hair serum. I felt it worked better as a heat protectant than as a purple serum. It did nothing to prevent brassy color in my hair, but did leave my hair feeling soft after heat styling.

Good but not a must have

Good product, its definitely hydrating and good for de-tangling. I have used it many days in place of other post-wash products. However, i havent noticed a big impact to my blonde and brassy tones. Doesnt work as well as a purple shampoo for this purpose.

I’ve only used this serum a few times so I can’t speak to the long-term results but I feel like it’s a promising serum so far. I have all over blonde highlights which can turn brassy pretty quick and I feel that this product along with my purple shampoo has helped keep some of that brass at bay. It also smells amazing and the scent lasts in my hair all day. It made my hair look and feel silkier and smoother. I’d recommend this serum to all my blonde girlies out there looking to brighten up their hair.

Not a fan

I was not a fan. I’m huge into smells and this was not great. I did not notice a difference with my blonde and my hair felt sticky and hard to manage while using it.

If You Are a Blonde, You Need This!

I have been using this product for the past month and I can tell you that it’s amazing! It keeps my hair from getting yellow or brassy and I really love that factor. It also protects my hair when I am using my flat iron or curler.  It is the perfect heat protectant for blondes in my opinion